headline #2

Medical care should not be a luxury

headline#1

If you SEE something SAY something!

A: yes!

B: It has directly told what is the right thing we should do! 同埋用左"something"代表hidden violence, instead of好direct咁寫"防止暴力".

C:  the command headline

D: straight forward

E:其實headline 加上混亂既"鉛筆畫,好容易令人聯想到被"暴力"對待的兒童既慘況.加上headline語氣好強調, 有助傳達個message比audience.

copywriting#3

NO SWEAT.這是一個能量飲品廣告。手勢意指很短的路程,飲了產品很容易便到達目的地。USP:不費吹灰之力完成路程。

copywriting#2

得力素能量糖!糖入面加入左葡萄糖成份,可以補充能量和令人集中精神。

USP:增強"腦"力。廣告入面出現左好多健碩既手臂,代表更多的能量。

copywriting#1

這是一個賣辣醬的廣告。可以見到天花板上的灑水系統被膠布封住。USP:辣到出煙!!

所以要搵膠布封住..以免進食時啟動灑水系統。

copywriting#3

這是ikea 最新的宣傳廣告.
so maybe u will ask..why cats?
The IKEA officials say that the whole idea behind the work is that the cats know better than anything what makes them feel happy inside.
…so IKEA released hundred cats in to the stores to see where they went and which furniture made them happy…
is quite a strange Ad but it is special!

copywriting#3

這是ikea 最新的宣傳廣告.
so maybe u will ask..why cats?
The IKEA officials say that the whole idea behind the work is that the cats know better than anything what makes them feel happy inside.
…so IKEA released hundred cats in to the stores to see where they went and which furniture made them happy…
is quite a strange Ad but it is special!

copywriting#2

這廣告主題是反對死刑..
原本起跑既槍應指向上..但現指向中國運動員..
代表現今仍有死刑的中國.應更專重人權.廢除死刑.
廣告很成功帶出訊息,引起更多人關注中國的人權問題!!

#1 芬達廣告

when I watch this AD on TV, I can hardly understand wt does it mean by Da咩火羅.

After searching some explanation on the internet, the word is combined in two languages

the word “Da咩 “is Japanese,  means “Stop".

and “火羅" is Cantonese which means “embarrassment".

so this ad is trying to say we are smart/cool to drink Fanta and there will be no more embarrassment.

i think it was not a successful Ad because the “潮語" is not easy to understand.

Prind AD- #3 Smoking

沒有墓碑的地方代表"非吸煙區".宣傳世界無煙日.

usp: 吸煙危害健康!